Once again the people of Israel have come under attack. Once again, the brave military forces of the State of Israel are responding and will defend our beloved Jewish state.
And, once again, Jewish Federation of Greater Harrisburg will act immediately and comprehensively to support our brothers and sisters as they defend Israel.
10.7.23
With deepest apologies for the intrusion into our Shabbat and our Chaggim, we are writing amidst the unfortunate reality of today’s attacks in Israel.
As many of you are likely aware, Israelis awoke this morning to a widespread and calculated Hamas attack resulting in Israelis being taken hostage and thousands of Hamas rockets hitting southern and central Israel. As of the writing of this message we are aware of over 250 deaths in Israel and are outraged at this latest attack on Israeli civilians.
Our hearts go out to the people of Israel who face yet another assault on their safety and well-being. Our thoughts and prayers are with the victims and their families. In our own community we offer our full support to our Israeli families – in concert with all those who have relatives and friends working and living in Israel.
We unequivocally condemn these acts of violence and terror against the State of Israel. The deliberate targeting of innocent civilians by Hamas is unacceptable and must be condemned by the international community, especially as Israel works to defend itself against these attacks.
The amount of information against Israel can feel overwhelming. However, it has been proven that much of the most inflammatory content on the Internet is not human-generated and does not necessarily represent public opinion. Right now, disinformation about Israel and Hamas is spreading on social media. These are tactics of the war against Israel’s legitimacy, are methods of dehumanizing the Jewish people, and are part of broader efforts to sow divisions in our society.
As the situation progresses and our emotions run high, it can be tempting to immediately comment on and/or share what we see online. But now, more than ever, it’s important for us to take the time to carefully assess what we’re reading and respond thoughtfully.
You’re going to hear the same narratives you’ve heard for years. While we as professionals may know how to counter, our audiences most likely do not. And remember that this is an unprecedented situation. We should never feed into propaganda and we must use our online presence to educate and engage. Make sure to only share verified content; if you’re not sure, don’t share it. Please note that “verified” on Twitter/X no longer guarantees an account is an official source, or that the content of the tweet has been confirmed as true.
Resist the urge to immediately debunk or interact with disinformation. It is often the case that the people who share these falsehoods about the war want you to interact and try to correct their false information. But remember: Engaging with their content, even if it is to debunk or correct it, lifts up the content in algorithms and inadvertently contributes to its spread. If you must post a rebuttal, it’s better to share a screenshot of the offending content than to reshare it.
This is a technique that introduces skepticism around incorrect information. We recommend that you use this strategy sparingly, because engaging with harmful content will amplify it and make it more visible to our audiences. If you do use this strategy, your response should provide facts in a non-confrontational way. These kinds of messages should feel neutral; the goal of balancing messaging is to stop the fire, not fuel it.
These are messages that help your social media audiences recognize disinformation before they encounter it, while providing them with factual information and counter arguments to use when they are confronted with disinformation.
Debunking messaging uses a “truth sandwich” strategy: State the fact clearly, warn your audience about the myth, discredit the disinformation, and reiterate the truth. This works because audiences tend to remember the first and last things they read or hear in a message.
Most often, those who are posting disinformation are not your target audience and you will not change the opinion of strangers. However, if your relatives, friends, or neighbors are posting inaccurate information you have an opportunity to engage on a personal level. Sharing your individual experience and the human impact is a powerful tool. A tactic of disinformation is to have just enough truth to make it difficult to refute. Countering false information with personal anecdotes can help.
Nearly 200 innocent civilians, soldiers, Israelis and non-Israelis including babies, children, elderly, women and men, were abducted from Israel by Hamas and taken into Gaza. Bring Them Home Now.
Nearly three-quarters of Jewish college students surveyed have experienced or witnessed anti-Semitism since the beginning of the 2023 school year. Our partners at ADL are supporting students on campus through the Not On My Campus campaign.
Jewish Family Service of Greater Harrisburg has put together a great resource about talking with children and teens, and protecting mental health during this difficult time.
Click here to download images and graphics and share on social media to show your support for Israel.